UNIVERSITY OF SOUTH FLORIDA "SOFLO" UNIFORM UNVEIL
There’s always buzz and excitement whenever a Division 1 college football team receives newly designed uniforms. When USF’s football team received their brand new alternate “SOFLO” uniforms from Under Armour, the goal was to not only highlight the uniforms but to also showcase the local area.
This was successfully done by placing a player in full gear in front of different landmarks around beautiful Tampa Bay. The uniforms and designs were well received from fans and followers of USF’s digital and social media platforms.