Experience Design - USF Basketball Practice Facility
The lobby of University of South Florida’s basketball practice facility features layered metal dimensional die-cut pieces of the athletics logo and a modern basketball design.
Wooden boards were installed under these metal pieces to reflect a basketball court’s hardwood floors. Both entrances feature high-impact graphics to portray the excitement of Bulls basketball.
The artwork in the middle of the space highlights the importance of a “team first” mentality and the words of the Alma Mater shown behind a team huddle is included to remind students, faculty, and future recruits the importance of “Bulls Pride."