Rays Community Impact Suite Level Design
The Tampa Bay Rays pride themselves on giving back to the community. The 200 level concourse redesign was initiated to highlight the organization's impact throughout the Tampa Bay region. The "Impact" walls are at the 3 main entrances to level and come to life via custom channel cut lettering and a polycarbonate burst.
Quotes from players and coaches underscore the headline.
Dramatic images for the exhibit design were carefully selected to highlight dozens of programs initiated by players, staff and the foundation. The aluminum composite photos span the 480 foot hallway, hung with industrial steel bolts adding dimension to a narrow space. They're underscored by a clear polycarbonate "ticker" listing the over 1,000 organizations to have benefited from in-kind donations in one year.
The final challenge was to seamlessly integrate the corporate sponsorship of a few key suites, which was accomplished by changing outdated high-gloss vinyl graphics to polished dimensional lettering outside each suite.