Duvel Beer / Time Square Billboard

 

The challenge of designing this billboard for the Dutch Brewery was knowing that the board curved and faced two streets of Manhattan's bustling Times Square district. Sticking to simple and clean environmental design, the solution showed one side of the board displaying the Duvel bottle next to their patented drinking glass, and the other side of the board highlighting the Duvel logo along with their tagline and location of two venues serving the beer within Times Square.